According to legend, Henry Ford eschewed the new notion of customer insights, saying people would just ask for "faster horses." Was he right?
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According to legend, Henry Ford scoffed at market research and what we now call consumer insights, proclaiming, "If I had asked people what they wanted, they would have said faster horses." While there is a certain degree of wisdom in this statement, it has been misquoted to justify bad, hubris-inspired product failures by too many corporate egos.
Yes, to Ford's credit, sometimes the visionary impulse of the inventor lives outside of convention. However, Ford made a mistake by thinking of his customers as unimaginative drones and an objectified, uncreative herd.
In reality, this quote is an act of fiction and cannot be traced back to the writings or sayings of Henry Ford. Ford was too smart and too shrewd to ignore customers or to act like a tone-deaf, singularly gifted inventor. He knew his audience--and ( read more... )
Article By: Michael Graber
Managing partner, Southern Growth Studio.
( http://www.twitter.com/SouthernGrowth )
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